EVENTS

NeoCon 2025: the perfect landing in Chicago

12 June, 2025

This edition of NeoCon will remain a landmark in Viccarbe’s journey. A moment to remember, as we welcomed everyone to what is now our new home in the heart of Chicago — our very first showroom in the United States.

The opening, which coincided with the fair, allowed us to welcome each visitor and present the Viccarbe collection in person, including our latest releases such as the Cubow lounge chair by Meike Harde, the Perxa chair by Piero Lissoni, and the new marble top version of the Burin table by Patricia Urquiola.

All within a space designed to inspire, to encourage relaxed conversation, and to evoke the warmth of the Mediterranean — even as the towering buildings of Merchandise Mart Plaza could be seen just beyond the windows.

Over the course of these three days, the Viccarbe team felt the enthusiasm, closeness, and recognition of the American audience and key figures in the industry, including Sara Armbruster, President and CEO of Steelcase, who joined us personally for the opening.