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Work booths with dark chairs at NeoCon 2025
EVENTS

NeoCon 2025: the perfect landing in Chicago

12 June, 2025

This edition of NeoCon will remain a landmark in Viccarbe’s journey. A moment to remember, as we welcomed everyone to what is now our new home in the heart of Chicago — our very first showroom in the United States.

Crowd looking up at a skyscraper in Chicago
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The opening, which coincided with the fair, allowed us to welcome each visitor and present the Viccarbe collection in person, including our latest releases such as the Cubow lounge chair by Meike Harde, the Perxa chair by Piero Lissoni, and the new marble top version of the Burin table by Patricia Urquiola.

Collage of chairs and lamps in Viccarbe's Chicago showroom

All within a space designed to inspire, to encourage relaxed conversation, and to evoke the warmth of the Mediterranean — even as the towering buildings of Merchandise Mart Plaza could be seen just beyond the windows.

Sofa and shelves in Viccarbe's Chicago showroom

Over the course of these three days, the Viccarbe team felt the enthusiasm, closeness, and recognition of the American audience and key figures in the industry, including Sara Armbruster, President and CEO of Steelcase, who joined us personally for the opening.

Collage of portraits and showroom details for NeoCon 2025

NeoCon may be over, but Viccarbe’s home in Chicago is here to stay. You are all welcome — always.

Showroom corner with a wall sign at NeoCon 2025