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The Forum Hyundai – Korea

The Forum Hyundai – Korea

Jaime Hayon’s latest adventure is in Korea and is called “The Forum”. Located on the 9th floor of The Hyundai Daegu retail space, this is the artist-designer’s third collaboration with the group. This time we are introduced to a unique spot of more than 4500m2, full of vibrant colors, art, and designer furniture.

Aleta chairs by Jaime Hayon in a large dining room at The Forum Hyundai in Korea
Aleta chairs by Jaime Hayon at tables in the restaurant area of The Forum Hyundai in Korea

Inside, our Aleta chair is the clear protagonist. A collection with Hayon’s unmistakable stamp, inspired by the movement and shape of the shark’s fin. Avant-garde design for a first-class experience.

Coliseum seating area with arched backdrop at The Forum Hyundai in Korea
Coliseum seating area with arched backdrop at The Forum Hyundai in Korea

The Forum highlights art and culture, with an interior design inspired by the symbolic Roman coliseum. It is divided into five zones: a cafeteria, ‘The Colosseum’ space for cultural activities, ‘The Green House’, named by the designer as the “soul of the Forum”, a shop with merchandising of the place and an outdoor park with sculptures also signed by Hayon.

Lounge with Aleta armchairs by Jaime Hayon under arched ceilings at The Forum Hyundai in Korea
Aleta chairs by Jaime Hayon among plants at The Forum Hyundai in Korea

. . .

Location · Korea

Interiors · Jaime Hayon

Special thanks · Hyundai

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Aleta

Aleta

by Jaime Hayon

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