
The Forum Hyundai – Korea
Jaime Hayon’s latest adventure is in Korea and is called “The Forum”. Located on the 9th floor of The Hyundai Daegu retail space, this is the artist-designer’s third collaboration with the group. This time we are introduced to a unique spot of more than 4500m2, full of vibrant colors, art, and designer furniture.


Inside, our Aleta chair is the clear protagonist. A collection with Hayon’s unmistakable stamp, inspired by the movement and shape of the shark’s fin. Avant-garde design for a first-class experience.

The Forum highlights art and culture, with an interior design inspired by the symbolic Roman coliseum. It is divided into five zones: a cafeteria, ‘The Colosseum’ space for cultural activities, ‘The Green House’, named by the designer as the “soul of the Forum”, a shop with merchandising of the place and an outdoor park with sculptures also signed by Hayon.

Once again, the Spanish designer has surprised us with an impeccable and eclectic interior design that shines bright with its own allure.

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Location · Korea
Interiors · Jaime Hayon
Special thanks · Hyundai