Increase the level of user experience of your interior design projects

Experiential interior design: much more than a trend

User experience (UX) refers to the impression a user has when interacting with a brand, an organisation, a product or a service. It focuses on the experience a user has when using a company ‘s product or service, regardless of whether it is physical or digital.

However, the user experience in interior design is not only about impressing our customers, its main objective is to capture and understand their wishes and needs, as well as study their tastes that best fit with the product or service that is being promoted, such as hotels, offices or restaurants, for example.

Why is the user experience so important in an interior design project?

When we talk about the user ‘s perception of a room, we are directly referring to the impressions and emotions that they have of a project. For example, how they perceive their efficiency or usability, as well as their aesthetic features.

A very important function of the UX is to harmonise the user experience through different compositions of furniture such as tables, chairs or stools, in order to make the customer feel comfortable and happy with the environment. Some other benefits are:

Users value bespoke environments

Thanks to user experience, the space we design tells a story. But, how do we achieve this? Doing research and identifying the tastes of the client in order to add a more personal touch to the space. Functionality is key as the user needs to be able to use the space, product or service in an easy and intuitive way.

Generates an experience

To make a good impression and make users feel at ease when working, living and feeling a space, it is important to incorporate avant-garde furniture, that is pleasant and has personalised, finishes. This will allow us to create infinite creative compositions that showcase the essence of the project.

Make it different with unique compositions

When you are passionate about design, your project will show it.  You can be as creative as your client tells you to by combining different tones, textures, furniture brands and even unusual layouts. Use different textures for the walls, combine furniture from different brands and eras and mix and match color shades in order to make the room feel alive and bespoke. Also, take into consideration how good lighting can make a difference, as it can change the way in which the user perceives a room.

5 tips for your project to have a high level of user experience

To attract your clients you must also know how to create a unique experience, whether in a hotel, office or restaurant. You need to take care of every detail, starting from their first contact with the project to the purchase of the furniture. Here are five tips you need to know to ensure that your experiential interior design project makes your users have a good experience, feel comfortable and attracted to the designed space:

Analyze the space and its function.

Working on an interior design project in a restaurant is not the same as working in a hotel. If we develop a project in a restaurant we have to take into account factors such as the amount of space available, the size of the furniture and how much space it can take up, among others. In a hotel, we must consider that the activity to be developed in a hall, an open space or a room, that must transmit a sense of calm, serenity and tranquility.

Draws conclusions from the space by analyzing its functionality.

Depending on the space, we will have to create a different layout, as well as select pieces with the aim of favouring the activity to be developed in it. If it is an office, we will need to design a space that helps us to stay focused when working; if it is a hotel or a restaurant, it is about making the guests feel at home, enjoying their stay and interact with the people around them. This is very important, as it is linked to the user experience that the final customer will experience first hand.

Select the most suitable furniture.

Depending on the type of room, the furniture will be completely different. In the case of an office, the furniture should enhance a good working environment and should have the same functions that encourage communication between employees. In a restaurant, the furniture will be very different, as a more friendly and cozy design will ensure that the restaurant’s customers enjoy the dining experience and are comfortable at all times.

Follow a color palette.

Defining the colour palette for our project is one of the most important tasks, as it brings personality and cohesion to the room. In the case of a hotel, we can use a palette of neutral colours. These low saturation colours can work if we play with the combinations on tables, sofas or chairs. Instead, in a restaurant, we can use a palette of vibrant colours (orange, yellow or red), which have a positive impact on customers, fostering closeness, activity and happiness.

Feel as the end user.

As the person in charge of an interior design project, you must not forget that it is the final client who has to enter the room and feel it. What do you want the space to convey? How do you want to feel when you walk through the door? In this case, the user experience will be linked to creating a comfortable space that allows teamwork, with open-plan offices and furniture that favours collaboration between people.

Bring user experience to your project with Viccarbe

Any of the pieces in our collection can help us to promote the experiential interior design. Some of these could be:

Common bench

An elegant system of modular benches, perfect for halls of architectural studios, retail stores, airports, etc. Its well-thought-out layout is used for brainstorming sessions as a central axis, in order to connect with the whole room and all departments. Without a doubt, the Common bench by Naoto Fukasawa, is a great option that allows the user to create a timeless environment with pure and clean lines.

Copa chair

The Copa chair, by Ramon&Bassols, adds an elegant touch and comfort thanks to its wide and enveloping seat. Available in multiple shades, bases and textures to match any space.

Quadra Chair

This wooden chair works perfectly in breakout and conference rooms, providing comfort and design. A design by Mario Ferrarini, the Quadra chair can also be stacked in large quantities, making it highly functional in more contained spaces.

Now that you know all about user experience in interiors, it is time to bring it in your next interior design project. In Viccarbe, we are specialists in designing, manufacturing and distributing collaborative furniture that provides a high level of user experience to our customers. Visit our website and discover our catalogue with mediterranean pieces that adapt to any type of user, following their tastes and needs.