Ludovica Serafini + Roberto Palomba

Where did the inspiration for Noha arise?

Roberto Palomba: Noha is a simple gesture, a pillow folded in the act of providing a comfortable seat, highly versatile, perfectly fitting into both workspaces and beyond.

Ludovica Serafini: It is a project aimed at bringing the pleasure of living into the office, so that this space can achieve the levels of hospitality, kindness, and refinement found in a domestic environment. Hence, a simple gesture that also becomes a technical object while maintaining softness, vision, and the sense of warmth that we find in domestic settings.

How does the collection promote collaboration?

Palomba + Serafini: Expanding collections within a successful collaboration
is like adding more words to a common language. It is not only a way to continue a path of success but also to explore new perspectives and visions. It’s like adding new nuances and meanings to an ongoing story, making it richer and more complete.

Does the word “Noha” have a meaning? Where does its name originate?

Palomba: The name comes from a cute thing that happens in our studio every day. We adopted a little dog who practically lives by moving from one chair to another in our office, greeting our team every day. In a way, she tries out all the seats in our studio. Her name is Noha. This is where the name of the collection comes from.

What do you want to achieve with Noha’s design?

Serafini: With Noha, we certainly want to bring an idea of affectionate simplicity using domestic elements into the world of the workplace and collaborative scenes.

Three words to describe the Noha collection.

Palomba: Simple. Linear. Complex.
Serafini: Welcoming. Soft. Sexy.

+Noha chair

+Noha lounge chair