NeoCon 2025, the beginning of our permanent showroom

Both fair attendees and the more than 10 million people who pass through The Mart each year will be able to discover the new showroom on the tenth floor (suite 10-152). A space with expansive windows and an ad hoc design that enhances the collection while breathing the essence of the brand: Mediterranean culture, timeless design, and a deep commitment to well-being.

The selection of products, finishes, colors, and materials has been carefully curated to create a warm environment, showcasing the very best and latest from Viccarbe’s catalog. From timeless classics to the newest innovations by renowned designers such as Piero Lissoni, Jaime Hayon, Patricia Urquiola, and Ludovica Serafini + Roberto Palomba. Collections such as Noha, Aleta, Foro, and Burin will be on display—including the major new addition: the marble tabletop. A comprehensive showcase that anyone can explore with the guidance of a commercial agent by booking a visit.

Viccarbe greets the American market, bringing its warmth and harmony to this privileged space at The Mart. We look forward to welcoming you in Chicago starting this June.

Stand: The Mart – 10th Floor, suite 10-152

Address: 222 W Merchandise Mart Plaza, Chicago, IL 60654, United States