Increase the level of user experience of your interior design projects
3 June, 2021
Have you ever walked into a space that suits your tastes and expectations, with furniture that blends in perfectly with its surroundings as well as being functional? At this precise moment you realise that this room is a place you enjoy and feel comfortable in. What that space has conveyed to us is what we call the user experience.
Architects or Interior Designers can add more value to their projects by incorporating a high level of user experience in interior design and applying their own knowledge, compositions and working methodologies. A good user experience of the part of the client on an interior design project can considerably increase the user’s perception and satisfaction of a room.
If you are looking for your interior design projects to have a high level of user experience, in this post by Viccarbe, manufacturers of contemporary furniture for collaborative spaces, we show you how you can achieve it. We will go deeper into what it is, ist importance and give you some tips on how to achieve it in your projects.
User experience: much more than a trend
User experience (UX) refers to the impression a user has when interacting with a brand, an organisation, a product or a service. Focuses on the experience a user has when using a company ‘s product or service, regardless of whether it is physical or digital.
However, the user experience in interior design is not only about impressing our customers, but its main objective is to capture and understand their desires and needs, as well as to study the points in common and tastes that best fit with the product or service being promoted, such as hotels, offices or restaurants, for example.
Why is the user experience so important in an interior design project?
When we talk about our user ‘s perception of a room, we are directly referring to the impressions that our clients have of the project we are carrying out. For example, how they perceive their efficiency, usefulness, or usability, as well as their aesthetic properties.
A very important function of the UX is to harmonise the user experience through different compositions of tables, chairs or stools, in order to make the customer feel comfortable and satisfied with the surrounding environment. Not only because of that, but also because:
Users increasingly value personalised and functional spaces. Thanks to user experience, the space we design tells a story. But, how do we achieve this? Researching the tastes of your buyer persona or client in order to bring that “personalised touch” to the space. We must also not forget functionality since the key to the user experience is that the user is able to handle or use the space product or service in an easy and intuitive way, that is to say, that it is functional.
Generates an experience with the elements that make up the project. Generally, in a room such as an office, the furniture that makes up the room may not generate a good user experience, as they are different pieces of furniture and may not follow the same line or have coherent proportions. Therefore, incorporating avant-garde furniture into a space, with personalised, multiple finishes, tailored to the tastes and needs of the client and which makes the people who use it feel comfortable while they carry out their work, will allow us to create compositions that integrate the essence of the project.
Make the difference by creating unique compositions. You have to be bold. In our interior design and user experience project we can apply singular textures and tones. On the one hand, we can use textures with reliefs, smooth or rough for the walls or furniture, in order to make the room come alive. On the other hand, the tones of the furniture or good lighting in the interior play a fundamental role, as they can change the way in which the user perceives a room.
5 tips for your project to have a high level of user experience
To attract our clients, it is not enough to sell an interior design project, but we must also know how to create a unique experience, whether in a hotel, office or restaurant. From their first contact with the project to the purchase of the furniture, the experience that our clients feel about a project is essential. Here are five tips you need to know to ensure that your interior design project makes your users have a good experience, feel comfortable and attracted to the designed space:
Analyses the space and the activity to be carried out in it. Working on an interior design project in a restaurant is not the same as working in a hotel. If we develop a project in a restaurant we have to take into account factors such as the amount of space available, the size of the furniture and how much space it can take up, among others. As far as a hotel is concerned, we must consider that the activity to be developed in a hall, an open space or a room must transmit a sense of calm, serenity and tranquility.
Draws conclusions from the space by analysing its functionality. Depending on the space in which we work, we will have to create a layout, as well as a choice of pieces and elements with the aim of favouring the activity to be developed in it. If it is an office, we will need to design a space that helps us to stay focused when doing work; if it is a hotel or a restaurant, it is about making the guests feel at home, enjoy their stay and interact with the people around them. This point is very important, as it is directly linked to the user experience that the end customer will experience first hand.
Select the most suitable furniture for the project. Depending on the type of room, the furniture will be completely different. In the case of an office, the furniture should create a good working environment, it should be very similar, well ordered and have the same composition to encourage communication between the company’s employees. In a restaurant, on the other hand, the furniture will be very different, as a friendly and comfortable design will ensure that the restaurant’s customers enjoy the dining experience on offer.
Choose a colour palette. Defining the colour palette for our project is one of the most important tasks, as it brings personality and cohesion to the room. In the case of a hotel, we can use a palette of neutral colours: white, beige, ivory or grey. These low saturation colours can be cosy if we play with the combinations on tables, sofas or chairs. There are elegant, serene and calming colours. Instead, for a restaurant, we can use a palette of warm colours (orange, yellow or red), which have a positive impact on customers, creating a feeling of closeness, activity and happiness.
Put yourself in the shoes of the end user. As the person in charge of an interior design project, you have extensive experience in the sector, but you must not forget that it is the end client who has to enter the room and that this generates a positive user experience. It is important that you put yourself in the shoes of the person who is going to work in an office. What do I want it to convey?, how do I want you to feel when you walk through the door? In this case, the user experience will be linked to creating a comfortable space that allows teamwork, with open-plan offices and furniture that favours collaboration between people.
Bring user experience to your project with Viccarbe
Any of the pieces in our collection can help us to promote the user experience. Some of these could be:
Common Bench. An elegant piece perfect for halls of architectural studios, for example. Its well-thought-out layout is used for brainstorming sessions as a central axis, in order to connect with the whole room and all departments. Without a doubt, the Common Bench option allows the user to create a timeless environment with pure and clean lines.
Copa Chair. The Copa Chair is the result of the intense work of Ramon&Bassols, designers of the piece, for full comfort. This chair adds an elegant touch, as its generously proportioned seat offers great comfort during long meetings. Moreover, the friendly design makes for serenity on long days.
Quadra Chair, apilable. This piece works perfectly in breakout and conference rooms, providing comfort and design. The Quadra Chair can also be stacked in large quantities, making it highly functional.
Now that you know what user experience is all about, it is time to implement it in your next interior design project. At Viccarbe, we are specialists in designing, manufacturing and distributing furniture that provides a high level of user experience to our customers. Visit our website and discover an extensive catalogue with pieces that adapt to any type of user according to their tastes and needs.